台灣小富人好可怕 把高級休旅當國產車買 - Toyota
By Rosalind
at 2018-04-03T09:02
at 2018-04-03T09:02
Table of Contents
新聞恕刪,內容乏善可陳充滿各種個人情緒我還以為是在看facebook
話說回來,NX200這個市場價格帶真的是Toyota一手好棋
你買平價品牌的旗艦版車型,捏個一二十萬就可以直上豪華品牌
業務再洗腦一下再捏個一二十萬就上plus版 (plus版多蠻多配備的)
和泰Marketing果然是台灣車廠最強,沒有之一
最近一位4x歲的朋友要買車,老T牌開了好多年
夫妻其實年薪不少(加起來大概4M以上吧),不過有兩個小孩+準備買房子
需求:
1. 價格一開始壓在1.2M內
2. 老婆開,所以車子不能太長,比較想找SUV
3. 至少是安全的,主被動安全系統有一定的水準
4. 好養、妥善率不錯(包括稅金、保養、零件、後勤)
5. 空間表現不錯,"有時候"會有載父母需求
一開始當然去看棒棒本田CR-V 5代,其實他看了以後還蠻滿意的,差點就要下訂
省稅、各種配備齊全,對一個開老T牌的人來說根本像是進了新世界
可是他很理性覺得還是要多看看其他車款
朋友知道我有在開進口車,所以就跑來問我說假如120可以買到那些
我跟他你要的條件雙B新車有點困難,Audi我不推薦
雙B美規配備主動系統要到近兩三年來才比較有機會找到齊一點的 可是超過你的價格帶
而且Mercedes上一代的SUV很多都是M272 V6稅金比較貴 不然就是柴油
最後我推薦兩台: C4 Picasso和NX200
我也講得很明白,NX200就是一台引擎變速箱底盤很鳥蛋的車子,你就想成豪華版Rav4
基本上你之前開老T牌,假如你沒試過歐系車其實你大概也感覺不出來XD
他說NX200很貴耶,我直接回說去看了再說.....
去看了以後回來就跟我說老婆要下訂了,內裝質感、隔音、整體設計贏過CR-V5代太多
他對空間有點不太滿意,不過老婆有愛勝過一切XDDDDD
雖然我很愛酸NX200.....
不過在這個價位帶,假如對車子的本質沒什麼概念、對於動力操控"完全"沒需求
NX200真的是首選,我也會強力推薦NX200
不過版上蠻多人大概真的以為我是歪L酸XD 其實我真的不是
最近也才一個朋友被我推買一台CT給老爸 自己買一台IS300H跑業務(家裡有一台G30 530)
然而,這個價格策略很明顯的就是會傷害到品牌的價格帶
以後你不管端出新車系或是後繼車款,價格帶想要拉上去消費者可能就不買單
因為消費者對你的價格帶定位印象就是在那邊
你要拉上去,就必須堆更多料、侵蝕更多利潤去造出更好的CP值讓消費者買單
當然操作就是Rav 4=>NX Camry(Avalon)=>ES這種方式去壓低成本迎合客群
走的是和德系車廠不同的路,你可以看到德系小改款改動力單元,大改款真的全改
上一代的東西頂多"下放"給入門或平價車款,而不會"上放"給豪華車款
看反向的市場操作其實也蠻有創意的
不過話說回來,台灣真的越來越有錢了
想想屌嗆C300的Rav都台灣滿街跑了
進階豪華版Rav 4上打凱彥Levante下打Macan Stelvio賣破千台
只能說沒有不景氣只有不爭氣
--
→ eXXX8X9: 朋友剛花150買外匯c300 被我們笑 01/19 19:45
噓 eXXX8X9: 我開rav2.5要跟你說嗎 現金付清 要道歉的快喔 01/19 22:39
--
話說回來,NX200這個市場價格帶真的是Toyota一手好棋
你買平價品牌的旗艦版車型,捏個一二十萬就可以直上豪華品牌
業務再洗腦一下再捏個一二十萬就上plus版 (plus版多蠻多配備的)
和泰Marketing果然是台灣車廠最強,沒有之一
最近一位4x歲的朋友要買車,老T牌開了好多年
夫妻其實年薪不少(加起來大概4M以上吧),不過有兩個小孩+準備買房子
需求:
1. 價格一開始壓在1.2M內
2. 老婆開,所以車子不能太長,比較想找SUV
3. 至少是安全的,主被動安全系統有一定的水準
4. 好養、妥善率不錯(包括稅金、保養、零件、後勤)
5. 空間表現不錯,"有時候"會有載父母需求
一開始當然去看棒棒本田CR-V 5代,其實他看了以後還蠻滿意的,差點就要下訂
省稅、各種配備齊全,對一個開老T牌的人來說根本像是進了新世界
可是他很理性覺得還是要多看看其他車款
朋友知道我有在開進口車,所以就跑來問我說假如120可以買到那些
我跟他你要的條件雙B新車有點困難,Audi我不推薦
雙B美規配備主動系統要到近兩三年來才比較有機會找到齊一點的 可是超過你的價格帶
而且Mercedes上一代的SUV很多都是M272 V6稅金比較貴 不然就是柴油
最後我推薦兩台: C4 Picasso和NX200
我也講得很明白,NX200就是一台引擎變速箱底盤很鳥蛋的車子,你就想成豪華版Rav4
基本上你之前開老T牌,假如你沒試過歐系車其實你大概也感覺不出來XD
他說NX200很貴耶,我直接回說去看了再說.....
去看了以後回來就跟我說老婆要下訂了,內裝質感、隔音、整體設計贏過CR-V5代太多
他對空間有點不太滿意,不過老婆有愛勝過一切XDDDDD
雖然我很愛酸NX200.....
不過在這個價位帶,假如對車子的本質沒什麼概念、對於動力操控"完全"沒需求
NX200真的是首選,我也會強力推薦NX200
不過版上蠻多人大概真的以為我是歪L酸XD 其實我真的不是
最近也才一個朋友被我推買一台CT給老爸 自己買一台IS300H跑業務(家裡有一台G30 530)
然而,這個價格策略很明顯的就是會傷害到品牌的價格帶
以後你不管端出新車系或是後繼車款,價格帶想要拉上去消費者可能就不買單
因為消費者對你的價格帶定位印象就是在那邊
你要拉上去,就必須堆更多料、侵蝕更多利潤去造出更好的CP值讓消費者買單
當然操作就是Rav 4=>NX Camry(Avalon)=>ES這種方式去壓低成本迎合客群
走的是和德系車廠不同的路,你可以看到德系小改款改動力單元,大改款真的全改
上一代的東西頂多"下放"給入門或平價車款,而不會"上放"給豪華車款
看反向的市場操作其實也蠻有創意的
不過話說回來,台灣真的越來越有錢了
想想屌嗆C300的Rav都台灣滿街跑了
進階豪華版Rav 4上打凱彥Levante下打Macan Stelvio賣破千台
只能說沒有不景氣只有不爭氣
--
→ eXXX8X9: 朋友剛花150買外匯c300 被我們笑 01/19 19:45
噓 eXXX8X9: 我開rav2.5要跟你說嗎 現金付清 要道歉的快喔 01/19 22:39
--
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